Depending upon your needs we will recommend one of the following solutions:
Search Engine Optimisation
Search engine optimisation (SEO) is not about getting a single element on your site correct, it is about getting a number of elements correct and then continually refining them. One of the key elements to SEO is simply the right content which includes the keywords that people are using on the internet to search for your products and services. We will spend time to understand your business and then research and target the right keywords. We will then update your content to include these keywords in the right places on your site and then submit your site to search engines and specific directories. This is an iterative process and it is targeted at improving your organic (i.e. not paid) search capability.
Pay Per Click Advertising
Whilst organic search placement is very important, clients usually require instant traffic to their site, especially if they intend to sell on-line. Pay per click advertising is a method to get the right kind of traffic to your site. Pay per click advertising can be controlled via a daily budget and the number of clicks depend entirely on how competitive your selected keywords are and how how high you want to be in the listing of advertisers for those keywords. We will work with you to identify the correct keywords for your business and set-up and monitor the campaigns in terms of conversions and increased traffic to your site.
On-going maintenance is a key element in ensuring new content is on your site and therefore search engines will continually re-index your site. New content is also a key factor in getting customers to continue to return to your site. We offer complete flexibility in terms of how our clients want to structure their maintenance package. The three main options are an hourly rate, retainer or monthly fee. We will advise our customers which option is the best value for them.
Hosting & Email
If you already have your own hosting and email account then usually we can utilise what you already have. The exceptions to this are when you want either to sell on-line and therefore require secure hosting or if you need to upgrade your hosting as you require more disk space or bandwidth. We can provide hosting and domain registration through our preferred third party suppliers.
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